Product Designer.
Designing FinTech mobile products for startups since 2014. Skilled at creating impactful, intuitive experiences that truly resonate with users.
Showcase work below
18-Month Vision - FinTech App
Summary.
Grounded in thorough research, I drove the end-to-end vision of the Brightside app with a focus on revamping the user experience. The goal was to enhance engagement by expanding user interaction beyond the chat feature, creating a more holistic and engaging experience throughout the app. This exploration aimed to ensure that users find value and connection in every aspect of the app, ultimately driving greater satisfaction and retention.
Team.
Myself, Product Manager
Tools.
FIGMA, Google Docs
Timeline.
Jan - April 2024
Scalable Survey Capabilities
Summary.
I led the design of scalable questionnaires for the mobile and desktop experience. The emergency questionnaire was created to quickly gather key client information for the Financial Assistant. The data is then sent to Salesforce for prompt review and action.
Impact.
This design significantly reduced the manual workload for Financial Assistants by automating data collection and entry into Salesforce. It also streamlined the process, cutting down the time required to identify suitable options for clients, thereby enhancing overall efficiency.
Team.
Myself, Product Manager, Lead Engineer
Tools.
FIGMA, Google Docs
Timeline.
Mar -May 2024
Design System for FinTech Scale
Summary.
Consolidated design system components that unified 11 experiences, updated 53 screens for consistency and cohesion, in conjunction with a BaaS migration.
Impact.
Streamlined engineering implementation, helping to reduce the overall timeline of the BaaS migration to just 4 months.
Team.
Myself, Product Manager, Lead Engineer
Tools.
FIGMA, Google Docs
Timeline.
Sept - Dec 2023